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jdb
John Dallas Bowers, LLC
Communications Consultant
I Was There to Help.
For my 45 years as a consultant, when I joined my clients' marketing process was entirely up them. I was often invited to be there at the beginning, to assist in the
strategic planning as well as the establishment of budgets, priorities, and realistic timetables.
I was equally comfortable executing existing plans and projects, and I worked well in a collaborative environment with staff and outside vendors. I often acted as project coordinator, bringing meticulous attention to details and deadlines; on other occasions, clients chose to retain those responsibilities.
At the heart of what I did best was coming up with creative ways to communicate more effectively and efficiently. Partnering with a trusted team of graphic designers, photographers, videographers, website developers, printers, and direct mail specialists, I worked in all major marketing media, including:
- Corporate or product-specific websites
- Powerful sales and promotional letters
- Brochures of all descriptions and purposes
- Radio and television commercials
- Sales and educational videos
- Creative, compelling responses to RFPs
- New business development
- Corporate communications (newsletters, annual reports)
- Direct mail campaigns
- Publicity (news releases, commissioned articles)
It was gratifying to follow my professional passion for so many years, and to do so with clients I admired and vendors I knew I could rely on.
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